Salada - Fresh Vegetables
Salada is a company dedicated to the production of fresh and tasty vegetables, based on a vast area of pesticide-free plantation. With an unwavering commitment to quality, flavor and health, Salada was born two years ago to offer the best of nature directly to consumers' tables.
Salada's visual identity is based on essential pillars that guide each project developed: quality, freshness, health and sustainability. This meticulous approach is crucial to communicating the seriousness and professionalism of the Salada brand, while the modern, vibrant design ensures a captivating and memorable appearance. The combination of a fresh color palette, vibrant illustrations and modern typography results in a cohesive and impactful visual identity, positioning Salada as a reference in the fresh and healthy vegetable market.
The Salada brand logo is a typographic logo, thus highlighting the brand name. The typography chosen is strong, yet friendly and modern, capturing the essence of Salada in a clear and direct way. This typographic choice ensures that the brand name is the focal point, conveying trust and approachability at the same time.
The construction of the logo follows a consistent grid that provides a sense of balance and visual harmony. The modern and friendly typography chosen for the logo complements Salada's visual identity, but also communicates the values of freshness, health and quality that the brand represents. With this typographic choice, Salada positions itself as an accessible and trustworthy brand, ready to win the preference of consumers looking for fresh and healthy products.
Furthermore, Salada's visual identity features personalized illustrations that bring a touch of youthfulness and personality to the brand. These illustrations, inspired by fresh products, help create an emotional connection with consumers, reinforcing the values of quality and health that the Salada brand represents.
In this project we work on brand strategy, naming, visual identity and packaging, ensuring that each part of the brand effectively communicates the essence and values of the company.
Service: Strategy, Naming, Visual Identity and Packaging
Creative Leader: Nil
Designer: Nil, Artur Santos
Motion: Ícaro Pinheiro
Follow me: @nil.brands
Contact: nil@nildesigner.com