Artur Santos - Maxcolor

Maxcolor - Fine Arts and Frames

Maxcolor specializes in frames and is a reference in Fine Art printing. And it understood that it needed a new identity and positioning compatible with its excellence and the current moment.

Maxcolor has always had photography as its main focus, closely following the evolution of enlargement techniques, up to today's modern printing processes.

Today, consolidated as a company specialized in serving the most creative and demanding image artists, seeking to live up to their high standards.

Fine Art is a high-quality printing technique used to reproduce works of art, photographs, illustrations and other graphic works, so that they can be sold or used as decorative pieces. Furthermore, it is widely used by artists, art galleries, museums and collectors to preserve the quality of works.

According to the brief, the identity needed to evolve, expressing a more modern, visually elegant and minimalist concept. We chose elements that symbolize the production process, which begins with photography through focus, continues to the printing stage and ends with the application of the picture frames.

This project was developed by an incredible team!

Creative Leader: Ton Portela
Designers: Ton Portela, Artur Santos, Joanderson Sales
Motion: Ícaro Pinheiro

Photographers and Artists: Fernando Sette Câmara, Duda Leão, Lorena Chady
Architectural Project: arquiteturajanela

Thanks!