Bewa - fashion BRAND
On.
Fashion brand that sells not just clothes, but a lifestyle. Lifestyle of the self-confident and empowered woman. BEWA has drawn attention for the sensual and daring fashion that has been conquering a large audience. The brand's idea is to explore a more feminine look.
And we seek to translate this concept through the typographic style chosen to represent the name Bewa. As typography is the main voice of the brand in the project, it was extremely important to choose a typographic style that would translate the personality and essence of the brand. Therefore, we work on the Lover archetype, which is strongly associated with the world of fashion and beauty. It is characterized by the cult of beauty and the appreciation of romance through the invocation of everything that manifests physical attraction and bodily admiration.
